Corporate Style Guides

Make your corporate identity easier in your workplace, by having a corporate style guide. A corporate style guide is a simple booklet that catalogues the specific colours, fonts, logos, taglines etc of your brand. Having all this information recorded in one spot allows for you to maintain your brands consistency.

A brand book, also known as a corporate style guide, serves as a crucial document for any business aiming to make a lasting impression. Let’s explore what a brand book does and why it’s essential:

Defining Brand Identity Consistently:
- A brand book sets specific guidelines for maintaining brand identity across all external and internal communications.
- It focuses on several key elements:
  - Logo Usage: How the logo should be displayed, its variations, and clear space around it.
  - Color Palette: The approved colors that represent the brand.
  - Typography: Guidelines for font usage in various contexts.
  - Image and Photo Manipulation: How brand images should be treated (e.g., filters, cropping).
  - Tone of Voice: The desired style and language for brand messaging.
Ensuring Consistency:
- By adhering to the brand book, everyone—from designers to marketers to sales teams—communicates consistently.
- Whether it’s a social media post, a brochure, or a billboard, the brand’s visual and verbal elements remain cohesive.
- Consistency builds trust and reinforces brand recognition.
Benefits of Having a Brand Book:
- Professionalism: A well-crafted brand book elevates the brand’s image and professionalism.
- Efficiency: It streamlines decision-making by providing clear guidelines.
- Alignment: All team members understand the brand’s essence and can align their efforts accordingly.
- Differentiation: A consistent brand stands out in a crowded market.

In summary, a brand book ensures that your brand’s DNA—from visual elements to messaging—is accurately represented across all touchpoints.

Graphic Design service at Ziggi’s Print & Signs, Loganholme, will follow your Corporate Style Guide or Brand Book to the letter, to make sure any assets created demonstrate the guidelines set out by your business to maintain brand quality.